Halifax police are warning a group of thrill-seekers that they could face charges after filming themselves snowboarding behind a moving vehicle during Monday night’s snowstorm.

The video, which was posted to Facebook, shows skiers and snowboarders hanging from the back of a pickup truck during the storm. While some are calling the video cool, a Halifax Regional Police spokesperson says only one thing went through her mind when she saw it.

“How many things could have potentially gone wrong, and how they’re lucky that nothing did go wrong,” said Const. Dianne Woodworth.

Police say the driver of the truck could face a criminal charge of dangerous operation of a motor vehicle, a charge that could result in up to five years in jail, or permitting clinging to a moving vehicle. The snowboarders could also face charges of clinging to a moving vehicle, which could result in a fine of $151.

No charges have been laid but police have issued a warning to the group’s organizer.

“Maybe they weren’t aware that what they were doing was illegal and potentially very dangerous, so we want to be fair and give them the heads up prior to the next weather incident,” Const. Woodworth said. “Because if they’re out there, they could potentially face charges.”

In a phone conversation today, the group’s organizer Avery Birch tells CTV News the three individuals being towed behind the truck were professionals who have skied and snowboarded down dangerous mountains. He admits it was “silly” to do what they did, but says it was supposed to be a fun video to promote their Facebook group.

Social media expert Anita Kirkbridge says it’s common for people to post videos of themselves involved in risky situations in hopes of gaining online stardom.

“I don’t know if people stop and think about the potential consequences before they do something they think is going to be really epic and cool,” Kirkbridge said.

“It’s not the stupidest thing we’ve seen online. Most recently, we had a woman in the U.K. who was arrested for drunk driving after she Periscoped herself drunk driving.”

Halifax police say they won’t tolerate this kind of behaviour. As for Avery Birch, he says he will stick to snowboarding down Citadel Hill during the next storm.

With files from CTV Atlantic’s Matt Woodman