GUANGZHOU, China -- Nova Scotia Premier Stephen McNeil is in China today promoting the province's seafood industry.

McNeil says Asia is a priority market in developing Nova Scotia's seafood exports.

The government says work to promote Nova Scotia in the city of Guangzhou includes chef demonstrations, business meetings and company presentations to Chinese restaurant purchase managers, importers and distributors.

Later this month, Nova Scotia companies will participate in Seafood Expo Asia in Hong Kong, which attracts seafood buyers and chefs looking for new suppliers and products.

The province says Asia was the third largest export market for Nova Scotia seafood in 2014, accounting for 10 per cent of exports.

Seafood exports to the region have increased dramatically over the past 20 years from $2 million in 1995 to $132 million last year.