Planning a trip to Nova Scotia? There's an app for that!
Published Thursday, June 13, 2013 7:10PM ADT
Looking for a seafood restaurant? How about a nearby museum or beach? Well, there’s an app for that!
Nova Scotia Tourism has created a mobile app which includes all the same content tourists can find on their website or in travel guides.
“We wanted to have an app for people who wanted to download the app, use it on their iPhone, their Blackberry, or their Android,” says Patrick Sullivan, CEO of the Nova Scotia Tourism Agency. “We also have a mobile website, which has had over 200,000 people visit it in the last six months or so.”
The new modern visitors guide has everything tourists might want to know when travelling the province.
The app wasn’t cheap to make - costing the agency $100,000 - but it is free to use.
Those in the tourism industry say it’s another step in the right direction.
“Anything we can do to help grow sales will help bring more people in, more revenue and help everything from Nova Scotia, vendors, to farmers, to fishermen,” says Luc Erjavec, vice-president of the Canadian Restaurant and Foodservices Association for Atlantic Canada.
Prince Edward Island was the first Maritime province to release a free tourism app a few years ago.
The Nova Scotia Tourism Agency says they are confident in the success of their app because more and more people are picking up a mobile device.
“It’s a good idea,” says one visitor. “A lot of people are, especially young people, are plugged in to a lot of technological stuff and everything is done through apps now.”
Social media experts agree.
“We buy a mobile phone that is app-capable and it’s kind of the first thing we do, you go to the app store and you look and see what’s there and if there is something interesting, you download it,” says social media expert Jeff White.
With files from CTV Atlantic's Suzette Belliveau
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