Investigation into alleged sexual assault causes sponsorship decline at World Juniors
Dalhousie University business professor Lorn Sheehan says the loss of major sponsors due to an investigation into an alleged sexual assault is already causing an obvious affect on the World Junior Hockey Championship.
"It has caused a number of concerns from the strong hold of support that they've enjoyed enjoyed across the country," said Sheehan. "That’s just going to take some time to heal.”
At previous world junior tournaments, rink boards were jammed with advertisements and corporate logos. This year, the boards in Edmonton are covered with generic hockey logos. It's a sign that sponsorship money has dried up.
"Trust with organizations is something that has got up overtime, with repeated interaction with the organization," said Sheehan. "The unfortunate reality is a trust can be torn down virtually in an instant.”
There are at least some local sponsors still supporting the tournament. Downtown Moncton Centre-ville is hosting world junior watch parties for fans.
According to the organization: “Moncton hockey fans will be able to watch the world juniors on the big screen in an exciting environment with family, friends, and food.”
The watch parties are sponsored by Pumphouse Brewery in Moncton.
Moncton hockey analyst Craig Eagles told CTV News the ongoing investigation into the alleged sexual assault, combined with the recent announcement that Canada will not be playing any of its games in Moncton, could make it difficult when it comes to selling tickets and generating local sponsorship and marketing revenues.
CTV's request for an interview with Hockey Canada was declined. A spokesperson with the organization did say they would discuss the state of sponsorship and marketing in September.
CTVNews.ca Top Stories
'They needed people inside Air Canada:' Police announce arrests in Pearson gold heist
Police say one former and one current employee of Air Canada are among the nine suspects that are facing charges in connection with the gold heist at Pearson International Airport last year.
Why drivers in Eastern Canada could see big gas price spikes, and other Canadians won't
Drivers in Eastern Canada face a big increase in gas prices because of various factors, especially the higher cost of the summer blend, industry analysts say.
Toronto Raptors player Jontay Porter banned from NBA
Toronto Raptors player Jontay Porter has been handed a lifetime ban from The National Basketball Association (NBA) following an investigation which found he disclosed confidential information to sports bettors, the league says.
As GC Strategies partner is admonished by MPs, RCMP confirms search warrant executed
The RCMP confirmed Wednesday it had executed a search warrant at an address registered to GC Strategies. This development comes as MPs are enacting an extraordinary, rarely used parliamentary power, summoning one of its contractors to appear before the House of Commons to be admonished publicly for failing to answer questions related to the ArriveCan app.
Woman who pressured boyfriend to kill his ex in 2000s granted absences from prison
A woman who pressured her boyfriend into killing his teenage ex more than a decade ago will be allowed to leave prison for weeks at a time.
Attempt to have murder charge quashed against alleged serial killer dismissed by judge
A motion filed by the man accused of killing four Indigenous women in Winnipeg to have one of those murder charges quashed has been dismissed by the judge – weeks before the start of his trial.
Government proposes new policy for federally regulated employees to disconnect from work
In their 2024 budget, the federal government wants to amend the Canada Labour Code, so employers in federally regulated sectors will eliminate work-related communication with employees outside of scheduled hours. If implemented, this would affect roughly 500,000 across the country.
Earthquake jolts southern Japan
An earthquake with a preliminary magnitude of 6.4 hit southern Japan late on Wednesday, said the Japan Meteorological Agency, without issuing a tsunami warning.
Disappointment widespread over budget's proposed $200-month disability benefit funding
Advocacy groups across Canada are expressing widespread disappointment about the amount of funding earmarked in the 2024 federal budget for the long-awaited Canada Disability Benefit.