An organization that’s taken on Lorne Grabher’s court case to keep his licence plate is launching an old-style campaign to raise money and awareness of his legal battle.

Grabher has been fighting with the Nova Scotia Registrar of Motor Vehicles since December, when he was told someone had complained about his personalized licence plate with his last name being "socially unacceptable."

But now the Justice Centre for Constitutional Freedoms is selling bumper stickers to help Grabher along the way.

“I feel really good about it,” said Grabher. “I didn't realize how much attention is getting out there."

John Carpay, president of the justice centre, says he is confident the stickers will sell.

“As of (Thursday) when we sent out the newsletter, we started to get orders and we expect to be mailing out lots of them in the weeks ahead,” Carpay said.

For Lorne Grabher, the case has become a matter of defending his personal character.

“At first they told me it was an unacceptable slogan. That hurt, and I said to myself, ‘How can your last name be a slogan?’” Grabher said.

The justice centre says human rights are potentially at stake.

“We've got all kinds of last names. Some of them might sound a bit crazy, but we have to be respectful of last names when we're in a multicultural society," Carpay said.

The justice centre says they've received dozens of inquiries about the bumper stickers within 24 hours.

With files from CTV Atlantic’s Ron Shaw.