Investigation into alleged sexual assault causes sponsorship decline at World Juniors
Dalhousie University business professor Lorn Sheehan says the loss of major sponsors due to an investigation into an alleged sexual assault is already causing an obvious affect on the World Junior Hockey Championship.
"It has caused a number of concerns from the strong hold of support that they've enjoyed enjoyed across the country," said Sheehan. "That’s just going to take some time to heal.”
At previous world junior tournaments, rink boards were jammed with advertisements and corporate logos. This year, the boards in Edmonton are covered with generic hockey logos. It's a sign that sponsorship money has dried up.
"Trust with organizations is something that has got up overtime, with repeated interaction with the organization," said Sheehan. "The unfortunate reality is a trust can be torn down virtually in an instant.”
There are at least some local sponsors still supporting the tournament. Downtown Moncton Centre-ville is hosting world junior watch parties for fans.
According to the organization: “Moncton hockey fans will be able to watch the world juniors on the big screen in an exciting environment with family, friends, and food.”
The watch parties are sponsored by Pumphouse Brewery in Moncton.
Moncton hockey analyst Craig Eagles told CTV News the ongoing investigation into the alleged sexual assault, combined with the recent announcement that Canada will not be playing any of its games in Moncton, could make it difficult when it comes to selling tickets and generating local sponsorship and marketing revenues.
CTV's request for an interview with Hockey Canada was declined. A spokesperson with the organization did say they would discuss the state of sponsorship and marketing in September.
CTVNews.ca Top Stories
BREAKING Monthly earnings rise, payroll employment falls: jobs report
The number of vacant jobs in Canada increased in February, while monthly payroll employment decreased in food services, manufacturing, and retail trade, among other sectors.
Doctors say capital gains tax changes will jeopardize their retirement. Is that true?
The Canadian Medical Association asserts the Liberals' proposed changes to capital gains taxation will put doctors' retirement savings in jeopardy, but some financial experts insist incorporated professionals are not as doomed as they say they are.
Something in the water? Canadian family latest to spot elusive 'Loch Ness Monster'
For centuries, people have wondered what, if anything, might be lurking beneath the surface of Loch Ness in Scotland. When Canadian couple Parry Malm and Shannon Wiseman visited the Scottish highlands earlier this month with their two children, they didn’t expect to become part of the mystery.
What do weight loss drugs mean for a diet industry built on eating less and exercising more?
Recent injected drugs like Wegovy and its predecessor, the diabetes medication Ozempic, are reshaping the health and fitness industries.
2 military horses that broke free and ran loose across London are in serious condition
Two military horses that bolted and ran miles through the streets of London after being spooked by construction noise and tossing their riders were in a serious condition and required operations, a British government official said Thursday.
'It was instant karma': Viral video captures failed theft attempt in Nanaimo, B.C.
Mounties in Nanaimo, B.C., say two late-night revellers are lucky their allegedly drunken antics weren't reported to police after security cameras captured the men trying to steal a heavy sign from a downtown business.
Fair in Ontario, flurries in Labrador: Weather systems make for an erratic spring
It's no secret that spring can be a tumultuous time for Canadian weather, and as an unseasonably mild El Nino winter gives way to summer, there's bound to be a few swings in temperature that seem out of the ordinary. From Ontario to the Atlantic, though, this week is about to feel a little erratic.
He replaced Mickey Mantle. Now baseball's oldest living major leaguer is turning 100
The oldest living former major leaguer, Art Schallock turns 100 on Thursday and is being celebrated in the Bay Area and beyond as the milestone approaches.
What a urologist wants you to know about male infertility
When opposite sex couples are trying and failing to get pregnant, the attention often focuses on the woman. That’s not always the case.