The owner of a limousine service in New Waterford, N.S. is demanding an apology from a high school principal after she tried to ban banned bus and limo service for prom.

Greg MacPhee says he’s out money, he feels betrayed, and he claims his reputation has been damaged.

“There should be an apology to the businesses. We’ve been damaged by the comments,” says MacPhee.

MacPhee says Glace Bay High School made the decision after empty liquor bottles were found on a bus transporting students to prom last year. But he says implementing a ban on limousines and buses is painting all operators with the same brush.

“To imply that limos are serving liquor to underage kids is ridiculous. A person in her position shouldn’t be making off-the-wall comments that can affect businesses in the community,” says MacPhee.

The Cape Breton – Victoria Regional School Board declined to comment on the matter but officials did say limo service will be reinstated in time for prom. But MacPhee says the damage has already been done and he is still looking for an apology.

“It’s going to mean now that we have to work that much harder for our name and to counteract the comments made by the principal.”

While the ban has been lifted, MacPhee says school officials have laid out strict rules for students who want to rent a limousine.

“In order for the children to have the limo at the prom, they have to be notified who the limo company is and the students who will be travelling in the limo,” says MacPhee. “I don’t think it’s anything but prejudicial to the students.”

While he’s still upset about the comments made and the attempt to ban his service, he says he’s looking forward to providing students with a stylish ride on prom night.

With files from CTV Atlantic's Kyle Moore