New Brunswick Youth Orchestra responds to stereotypical car commercial
A New Brunswick Youth Orchestra video created in response to a car commercial perpetuating a ‘tired old stereotype’ about young musicians, has now racked up thousands of views online.
The commercial for 'Infiniti' shows an orchestra of young people playing instruments poorly, so poorly that the woman in the ad, inside of a vehicle in the centre of it, rolls up the window and closes the sun roof to tune them out.
"I saw the humour in it, you know, I understand Nissan and Infiniti, it was tongue-in-cheek," says NYBO CEO, Ken McLeod. "But nevertheless it still kind of struck a negative chord with me.”
In the video, McLeod says that 'they should have called us' as he opens the door to the Imperial Theatre and the sound of the same song - played masterfully - gets louder.
"It was a fun approach," says conductor Tony Delgado. "And also, because we don’t have anything against Nissan or Infiniti, it’s not about that – it’s more about us telling our story."
That story and its message has resonated with many others – the video has been posted on the New Brunswick Youth Orchestra’s YouTube channel and has already racked up over 50,000 views.
As well, MacLeod says they’ve been contacted by people from all over.
"We’ve heard from youth music programs, we’ve heard from professional orchestras and musicians, we’ve had responses from the Malta Philharmonic Orchestra in the Mediterranean, and also a Mexican professional orchestra," says MacLeod.
"It is just all over the map."
CTVNews.ca Top Stories
Alberta RCMP officer charged with 2 counts of sexual assault
Const. Bridget Morla, a Leduc RCMP officer, has been charged with two counts of sexual assault in connection with an incident that happened two years ago.
Ontario dad removes hockey rink at heart of neighbour dispute
A Markham dad who drew the ire of neighbours and the city after installing a hockey rink in his backyard says the rink has now been taken down.
Motivated by obsession: Canadians accused in botched California murder plot in police custody
Two Canadians are in police custody in Monterey County, California, after a triple stabbing police say was motivated by a B.C. man's obsession with a woman he played video games with online.
Kingston, Ont. doctor in 'disbelief' after being ordered to repay $600K for pandemic vaccination payments
An Ontario health tribunal has ordered a Kingston, Ont. doctor to repay over $600,000 to the Ontario government for improperly billing thousands of COVID-19 vaccinations at the height of the pandemic.
Trump demands immediate release of Oct. 7 hostages, says otherwise there will be 'HELL TO PAY'
President-elect Donald Trump is demanding the immediate release of the Israeli hostages still being held in Gaza, saying that if they are not freed before he is sworn into office there will be “HELL TO PAY."
Alleged gang member driving from U.S. arrested at Canadian border after making wrong turn
An alleged gang member coming from the United States was arrested at the Canadian border after reportedly making a wrong turn onto the Peace Bridge border crossing.
AC/DC announces North American stadium tour, Vancouver lone Canadian stop
Big news for AC/DC fans as the heavy metal bigwigs announced Monday they will hit the road next spring. But as of now, there’s only one Canadian show on the docket.
Nova Scotia lawyer suspended following ugly courtroom fracas
A Nova Scotia lawyer who had to be restrained by deputy sheriffs during a court appearance earlier this year has lost his appeal of a suspension following the bizarre incident.
Negotiations between Canada Post, union still on hold
Canada Post says it's waiting for a response from the union representing some 55,000 striking workers after it offered a new framework for negotiations over the weekend.