Organizers seek approval for new music festival in Cavendish
Organizers seek approval for new music festival in Cavendish
The Cavendish Beach Music Festival sees about 25,000 attendees each year - it’s a signature event on the island. Now the group behind it is hoping to add another.
Organizers pitched their food, drink, and rock-leaning music festival to about 100 locals in Cavendish, P.E.I., Monday evening.
While most of those in attendance agreed the event was a good idea, many questioned the planned dates, the weekend after the popular country music festival.
“We’re just not pro this concert during our peak season months,” said Adam Lowther, general manager of Fairways Cottages. “From July 1 to Sept. 4 we’ve had a committed, loyal, high-yielding demographic in families that has been steadily growing for 20 years now.”
Lowther said mixing 20-something festival goers with 30-something parents with kids doesn’t work well for accommodations, because the two groups are looking for very different experiences.
Whitecap Entertainment, which owns the festival, said the event is being designed to tap into an older demographic – the 30 plus crowd.
“Branding, the pricing, everything to do with this festival is aimed at an older clientele. We’re hopeful we can push that age up,” said Ben Murphy, Whitecap Entertainment CEO. “Will there be people under 25 there? Absolutely, but that won’t be the main target market.”
Murphy also said they are open to changing the date on subsequent years, but this year’s timing is to accommodate the acts they’ve booked, which have yet to be announced.
“As much as I would love to think, these world-class artist and chefs that we’re trying to get here, we get to pick the exact date they want to come,” said Murphy. “We have to be a little flexible.”
Many in the community are calling for the festival to be moved to the shoulder season, after kids have returned to school.
“We need to look at ways to diversify a product in all seasons,” said Lowther. “I think this event aligns really well with our off season.”
Lowther said that way tourism operators can take advantage of the festival, without pushing out the long-term customers the region has spent years cultivating.
Municipal council is set to decide if the festival will go ahead by the end of the month.
The parents of young Ontario hockey player Ben Teague have been searching for answers since he died while at a team retreat in 2019. The mystery about what happened and the code of silence in hockey culture is explored in CTV W5's 'What Happened to Ben,' on CTVNews.ca and W5's official YouTube channel.
In an effort to keep the foreign interference story at the forefront, and to do an apparent endrun around the Liberal filibuster blocking one study from going ahead, Conservative Leader Pierre Poilievre is forcing MPs to debate and then vote on a motion instructing an opposition-dominated House committee to strike its own review.
Former U.S. President Donald Trump's calls for protests ahead of his anticipated indictment in New York have generated mostly muted reactions from supporters, with even some of his most ardent loyalists dismissing the idea as a waste of time or a law enforcement trap.
Officials are still looking for victims after a fire ripped through a building in Old Montreal last week, killing at least one person. At a press conference Monday morning, spokespersons for the Montreal police and Montreal fire department said six people are still missing. They come from various locations in Quebec, Ontario and the U.S.
Bargain hunters are one step closer to seeing sales at Nordstrom's closing Canadian locations. At a hearing at Osgoode Hall in Toronto on Monday, the Ontario Superior Court of Justice gave the U.S. retailer's Canadian branch permission to start liquidating its merchandise.
Some of the world's largest central banks came together on Sunday to stop a banking crisis from spreading as Swiss authorities persuaded UBS Group AG to buy rival Credit Suisse Group AG in a historic deal.
Ontario employers who withhold foreign workers’ passports or work permits could face steeper penalties under new labour laws, with maximum fines setting them back up to $200,000.
The Town of Strathmore and Siksika Nation hosted the first Lead By Example Powwow this weekend in honour of a young Indigenous man who was shot to death four years ago.
Autopsies confirmed gunshot wounds as the cause of death for two constables responding to a domestic dispute Thursday, the Edmonton Police Service says.
Officials are still looking for victims after a fire ripped through a building in Old Montreal last week, killing at least one person. At a press conference Monday morning, spokespersons for the Montreal police and Montreal fire department said six people are still missing. They come from various locations in Quebec, Ontario and the U.S.
Quebec provincial police (SQ) announced Monday morning that a third person has died in connection with the tragedy in Amqui, in the Lower St. Lawrence region, where a driver drove his pickup truck into pedestrians a week ago.
Autopsies confirmed gunshot wounds as the cause of death for two constables responding to a domestic dispute Thursday, the Edmonton Police Service says.
A 46-year-old has been taken to hospital with serious, life-threatening injuries after a single-vehicle crash on MR80 near Donaldson Crescent in Val Caron.
Lane restrictions are now in place on Wellington Street as construction gets underway on Phase 1 of the Wellington Gateway and Municipal Infrastructure Improvements project.
The first day of spring in the London region will be a beautiful one. The daytime high is forecast to be 6 C, slightly warmer than the average high for this time of year.
An Ontario woman has launched a lawsuit seeking $500,000 from Tim Hortons after she suffered major burns from an alleged ‘superheated’ tea. The company has denied all allegations and said she was ‘the author of her own misfortune.'
Bargain hunters are one step closer to seeing sales at Nordstrom's closing Canadian locations. At a hearing at Osgoode Hall in Toronto on Monday, the Ontario Superior Court of Justice gave the U.S. retailer's Canadian branch permission to start liquidating its merchandise.
Ontario employers who withhold foreign workers’ passports or work permits could face steeper penalties under new labour laws, with maximum fines setting them back up to $200,000.
The Rideau McDonald's Farewell March brought people from across the city, some dressed in costumes, who wanted to say goodbye to a part of what they say makes Ottawa Ottawa.
People who rely on transit to get around parts of the Fraser Valley are scrambling to find alternatives as workers with BC Transit walk the picket line.
Vancouver firefighters were called to the Downtown Eastside Sunday evening after a fire destroyed multiple tents in an encampment and spread to a building near Main and East Hastings streets.
An Ontario woman has launched a lawsuit seeking $500,000 from Tim Hortons after she suffered major burns from an alleged ‘superheated’ tea. The company has denied all allegations and said she was ‘the author of her own misfortune.'
Some residents of Saskatchewan's capital city have been vocal with their disapproval of Tourism Regina's latest rebrand, prompting an apology from the organization.
Mounties in Port McNeill violated a suspect's Charter rights by failing to allow him to contact a lawyer promptly after his 2019 drug trafficking arrest, a judge has ruled.
