Organizers seek approval for new music festival in Cavendish
Organizers seek approval for new music festival in Cavendish
The Cavendish Beach Music Festival sees about 25,000 attendees each year - it’s a signature event on the island. Now the group behind it is hoping to add another.
Organizers pitched their food, drink, and rock-leaning music festival to about 100 locals in Cavendish, P.E.I., Monday evening.
While most of those in attendance agreed the event was a good idea, many questioned the planned dates, the weekend after the popular country music festival.
“We’re just not pro this concert during our peak season months,” said Adam Lowther, general manager of Fairways Cottages. “From July 1 to Sept. 4 we’ve had a committed, loyal, high-yielding demographic in families that has been steadily growing for 20 years now.”
Lowther said mixing 20-something festival goers with 30-something parents with kids doesn’t work well for accommodations, because the two groups are looking for very different experiences.
Whitecap Entertainment, which owns the festival, said the event is being designed to tap into an older demographic – the 30 plus crowd.
“Branding, the pricing, everything to do with this festival is aimed at an older clientele. We’re hopeful we can push that age up,” said Ben Murphy, Whitecap Entertainment CEO. “Will there be people under 25 there? Absolutely, but that won’t be the main target market.”
Murphy also said they are open to changing the date on subsequent years, but this year’s timing is to accommodate the acts they’ve booked, which have yet to be announced.
“As much as I would love to think, these world-class artist and chefs that we’re trying to get here, we get to pick the exact date they want to come,” said Murphy. “We have to be a little flexible.”
Many in the community are calling for the festival to be moved to the shoulder season, after kids have returned to school.
“We need to look at ways to diversify a product in all seasons,” said Lowther. “I think this event aligns really well with our off season.”
Lowther said that way tourism operators can take advantage of the festival, without pushing out the long-term customers the region has spent years cultivating.
Municipal council is set to decide if the festival will go ahead by the end of the month.
U.S. President Joe Biden arrived in Ottawa Thursday evening for a whirlwind 27-hour visit expected to focus on both the friendly and thorny aspects of the Canada-U.S. relationship, including protectionism and migration on both sides of the border.
Canada and the United States are negotiating a deal that could see asylum seekers turned back at irregular border crossings across the border, including Roxham Road in Quebec.
Amid renewed questions over the pervasiveness of alleged interference by China in Canadian elections and affairs broadly, opposition MPs voted Thursday afternoon to affirm a parliamentary committee's call for the federal government to strike a public inquiry.
An asteroid discovered just last week will pass closer to the Earth than the orbit of the moon this weekend, an occurrence so rare it happens only once in a decade, according to NASA.
The number of Canadians receiving employment insurance benefits are at record lows and down 44 per cent from last year, new figures from Statistics Canada show.
Two Kanien'keha:ka (Mohawk) sisters from Montreal are on a mission that is close to their hearts: to save their ancestors' first language by developing video games young and old can play.
Zellers has opened the first of 25 new locations within Hudson's Bay stores across the country. The Canadian retail chain launched 12 stores in Ontario and Alberta Thursday, along with a new e-commerce website.
Embattled South Carolina Comptroller General Richard Eckstrom will resign next month after a US$3.5 billion accounting error in the year-end financial report he oversaw.
An Ontario man said he was shocked when his truck was stolen not once but twice, and the second time it was taken he was surprised to discover he was no longer covered for theft.
For the first time, the owner of a building in Old Montreal has responded to questions about the fire — through his lawyer — addressing allegations that the building was unsafe.
Zafar Mahmood was still waiting on Thursday to hear whether his 32-year-old daughter was among the four people whose bodies have been pulled from the rubble of an Old Montreal building that caught fire last week.
The co-owners of a new liquidation store in North Bay, Samuel Quesnel and Chloé Boivenue, say they want to bring a treasure hunt shopping experience to the city.
The new provincial budget features items specific to southwestern Ontario, including a new English public elementary school in London, Ont. that will serve 556 students and include 88 licensed childcare spaces.
A young Strathroy, Ont. man believes there's a promising way forward in the effort to fight his disease. But, he's being told, right now, that path isn't open to him. Friends and family are stepping up to try and make a case for Kyle McPhee to receive immunotherapy treatments.
Manitoba First Nation police have arrested a man connected with a shooting on March 19 on Long Plain First Nation that resulted in the community going on lockdown.
Manitoba’s labour force is growing at a rate to supply enough workers for available positions into 2026, according to the province’s labour market outlook.
U.S. President Joe Biden arrived in Ottawa Thursday evening for a whirlwind 27-hour visit expected to focus on both the friendly and thorny aspects of the Canada-U.S. relationship, including protectionism and migration on both sides of the border.
U.S. President Joe Biden and first lady Jill Biden arrived in Ottawa on a foggy Thursday evening, kicking off a whirlwind two-day visit to the capital. Ottawa police and the city of Ottawa have warned residents and visitors will see an increased police presence across the downtown core, and there will be "significant traffic and transit disruptions" during the visit.
An alleged victim of a former staff member of Legacy Christian Academy can now be identified after she successfully petitioned in court to have a publication ban lifted.
In the weeks leading up to Wednesday’s provincial budget, school divisions in Saskatchewan were expecting funding levels to increase, with the province repeatedly touting its $1 billion surplus.
When a former detective with the Vancouver Police Department discovered photos of his home were being used in a rental scam, he decided to start his own investigation.
A recent report from the province’s privacy commissioner says the Métis Addictions Council of Saskatchewan Inc. (MACSI) failed to take appropriate steps after patient treatment files were discovered in a recycling bin.
A Victoria man’s life of crime has turned into one of survival, hope and advocacy amid ongoing conversations in the community about how best to tackle public safety matters.
