Upfront Cosmetics: N.B. company receives LGBTQ+ certification
A New Brunswick cosmetics company is proud of its recent LGBTQ+ certification and wants to help wash away stereotypes.
Upfront Cosmetics is produced in Nackawic, N.B. The company just received certification through Canada’s LGBT+ Chamber of Commerce (CGLCC) as an LGBTQ+ owned and operated business.
"Growing up in a small community in rural New Brunswick, I often shied away from who I was,” said owner and CEO Alicia Nicholson, who identifies as bi-sexual.
“I've had the opportunity with Upfront to not shy away from that now and we're back in the same community that I grew up in and it's a real full circle moment.”
The CGLCC works to help members of the LGBTQ+ community overcome barriers and find business opportunities that are not always available to diverse communities.
"It is an opportunity for us to diversify corporate and public supply chain, really trying to bring in diverse owned businesses,” said Darrell Schuurman, CGLCC co-founder and CEO.
“In this case, LGBTQ+ owned businesses into supply chain where historically diverse owned businesses have been under represented.”
The cosmetics company has been in business for three years and has been featured in magazines such as Vogue and Cosmopolitan.
Upfront Cosmetics produces solid shampoo and conditioner bars. Nicholson says, not only are the products great for your hair, they’re also good for the environment.
"Each of the bars replaces two to three bottles of liquid shampoo,” she said.
Upfront Cosmetics received verification through CGLCC just in time for Pride month and they’re celebrating with a new product.
"We've partnered with Rainbow Railroad, they help bring people that are in the LGBTQ+ community to countries that are safer to live in. There's some countries in the world where being in that community leads to very unsafe living circumstances,” said Nicholson.
“So, $2 from each of our Love Is Love bars will be donated.”
The Love is Love bars will be available to ship by the end of the month.
CTVNews.ca Top Stories
Young people 'tortured' if stolen vehicle operations fail, Montreal police tell MPs
One day after a Montreal police officer fired gunshots at a suspect in a stolen vehicle, senior officers were telling parliamentarians that organized crime groups are recruiting people as young as 15 in the city to steal cars so that they can be shipped overseas.
'It was joy': Trapped B.C. orca calf eats seal meat, putting rescue on hold
A rescue operation for an orca calf trapped in a remote tidal lagoon off Vancouver Island has been put on hold after it started eating seal meat thrown in the water for what is believed to be the first time.
Man sets self on fire outside New York court where Trump trial underway
A man set himself on fire on Friday outside the New York courthouse where Donald Trump's historic hush-money trial was taking place as jury selection wrapped up, but officials said he did not appear to have been targeting Trump.
Sask. father found guilty of withholding daughter to prevent her from getting COVID-19 vaccine
Michael Gordon Jackson, a Saskatchewan man accused of abducting his daughter to prevent her from getting a COVID-19 vaccine, has been found guilty for contravention of a custody order.
Mandisa, Grammy award-winning 'American Idol' alum, dead at 47
Soulful gospel artist Mandisa, a Grammy-winning singer who got her start as a contestant on 'American Idol' in 2006, has died, according to a statement on her verified social media. She was 47.
She set out to find a husband in a year. Then she matched with a guy on a dating app on the other side of the world
Scottish comedian Samantha Hannah was working on a comedy show about finding a husband when Toby Hunter came into her life. What happened next surprised them both.
B.C. judge orders shared dog custody for exes who both 'clearly love Stella'
In a first-of-its-kind ruling, a B.C. judge has awarded a former couple joint custody of their dog.
Saskatoon police to search landfill for remains of woman missing since 2020
Saskatoon police say they will begin searching the city’s landfill for the remains of Mackenzie Lee Trottier, who has been missing for more than three years.
Shivering for health: The myths and truths of ice baths explained
In a climate of social media-endorsed wellness rituals, plunging into cold water has promised to aid muscle recovery, enhance mental health and support immune system function. But the evidence of such benefits sits on thin ice, according to researchers.