Atlantic region leads Canada in highest daily breakfast rates: survey
A new survey from the Agri-Food Analytics Lab shows over 60 per cent of Atlantic Canadians surveyed eat breakfast daily.
Dalhousie University food professor Sylvain Charlebois said he wasn’t surprised to see the Atlantic region on top.
“I think it’s because of the quality of life in our region. We have time. We’re an hour ahead of New York, Toronto, Montreal, and that’s really when North America wakes up. I think Maritimers actually enjoy that extra hour and have more time. We don’t commute as much, that’s an advantage for us,” he told CTV Atlantics Todd Battis in an interview on Thursday.
Charlebois said British Columbia has the highest rate of breakfast skippers.
“The national average is 57 percent of people actually eat breakfast every single day. The lowest rate is actually British Columbia which is close to 40 per cent. So it’s a bit of a difference here.”
According to the survey, Gen Z has the highest rate of breakfast skippers at nine per cent and the lowest rate of daily breakfast consumption at 48.8 per cent.
Meanwhile, the Greatest Generation has the highest rate of daily breakfast consumption at 74.8 per cent, while Boomers have the lowest rate of breakfast skippers at 4.1 per cent.
“Generation wise, Gen Z, millennials not keen on having breakfast as much as the old folks,” said Charlebois. “I think millennials and Gen Z have a different idea of the three meal institution. They really structure their day very differently around maybe two meals and many snacks.
The survey finds, the top three preferred food choices for breakfast in Canada is a piece of toast or a bagel, eggs, and cereal.
The survey also finds coffee remains the beverage of choice, with 52.6 per cent preferring coffee with breakfast. Baby Boomers and the Greatest Generation are at least twice as likely to prefer having coffee with breakfast as Gen Zs.
The survey was conducted in March 2024, with a total of 9,165 respondents.
CTVNews.ca Top Stories
Parents of infant who died in wrong-way crash on Ontario's Hwy. 401 were in same vehicle
Ontario’s Special Investigations Unit has released new details about a wrong-way collision in Whitby on Monday night that claimed the lives of four people.
Three Quebec men from same family father hundreds of children
Three men in Quebec from the same family have fathered more than 600 children.
B.C. mayor stripped of budget, barred from committees over Indigenous residential schools book
A British Columbia mayor has been censured by city council – stripping him of his travel and lobbying budgets and removing him from city committees – for allegedly distributing a book that questions the history of Indigenous residential schools in Canada.
Jurors in Trump hush money trial hear recording of pivotal call on plan to buy affair story
Jurors in the hush money trial of Donald Trump heard a recording Thursday of him discussing with his then-lawyer and personal fixer a plan to purchase the silence of a Playboy model who has said she had an affair with the former president.
Captain sentenced to 4 years for criminal negligence in fiery deaths of 34 aboard scuba boat
A federal judge on Thursday sentenced a scuba dive boat captain to four years in custody and three years supervised release for criminal negligence after 34 people died in a fire aboard the vessel.
New scam targets Canada Carbon Rebate recipients
Fake text message and email campaigns trying to get money and information out of unsuspecting Canadian taxpayers have started circulating, just months after the federal government rebranded the carbon tax rebate the Canada Carbon Rebate.
Southern Alberta store broken into by burly black bear
Staff at a small southern Alberta office supply store were shocked to find someone had broken into the business last week, but they were even more confused when they discovered the culprit was a bear.
President Joe Biden calls Japan and India 'xenophobic' nations that do not welcome immigrants
President Joe Biden has called Japan and India “xenophobic” countries that do not welcome immigrants, lumping the two with adversaries China and Russia as he tried to explain their economic circumstances and contrasted the four with the U.S. on immigration.
Universities grapple with the complicated politics of campus encampments
Montreal police are facing pressure to move in and dismantle a pro-Palestinian encampment on McGill University campus on Thursday, as a growing number of universities across this country grapple with the tough decision of how to handle the protests.