Many Gen Z Canadians borrowing money to buy food: study
A recent report that surveyed thousands people found a majority of them cite food as an expense that has significantly increased in the last year.
The Canadian Food Sentiment Index by Halifax’s Dalhousie University’s Agri-Food Analytics Lab looks at Canadians perceptions of and attitudes towards food security, food affordability and consumer trust. The inaugural report, which is modeled after Purdue University’s Consumer Insight Report, surveyed 3,007 people across the country on Sept. 6 and 7.
The report, which was authoured by Dr. Sylvain Charlebois, Dr. Gumataw Abebe, Dr. Armağan Özbilge, and Dr. Stacey Taylor, says 84.1 per cent of respondents said food is an expense that has increased the most in the last year. The survey also found 48.2 per cent of respondents have sought out more sales and discounts while 30.5 per cent have used more coupons. Only 6.3 per cent of respondents reported little to no change to their grocery shopping habits.
The report notes 46 per cent of respondents who fall in the Gen Z demographic (born between 1997 and 2012) reported borrowing money or using savings to buy food. Thirty-five per cent of millennials (born between 1981 and 1996) and 35 per cent of Gen X (born between 1965 and 1980) reported similar problems.
“This pattern reflects the substantial economic pressures younger generations face, possibly due to escalating food costs, higher living expenses, or unstable early-career employment,” the report says.
More to come…
CTVNews.ca Top Stories
TD Bank hit with record US$3 billion fine over drug cartel money laundering
TD Bank will pay US$3 billion to settle charges that it failed to properly monitor money laundering by drug cartels, regulators announced Thursday.
DEVELOPING Live updates: Millions without power amid path of destruction left by Hurricane Milton
Milton made landfall as a Category 3 storm Wednesday night, causing widespread destruction and immobilizing critical infrastructure. The extent of the damage is not yet known.
Hurricane Milton by the numbers
Hurricane Milton ripped through Florida Wednesday evening, leaving a trail of destruction, flooding and power outages.
Fisher-Price infant swings recalled in Canada after 5 deaths reported
Several models of Fisher-Price infant swings have been recalled in Canada after the company received reports of fatalities link to affected products.
'The View' co-hosts come out swinging at Donald Trump a day after he insulted them
The hosts of ABC's 'The View' clapped back at Donald Trump on Thursday, a day after the Republican nominee for president insulted co-hosts Sunny Hostin and Whoopi Goldberg.
Dozens of tornado warnings were issued ahead of Hurricane Milton. Is that normal?
Florida saw a record number of tornado warnings in a single day Wednesday. An expert says this phenomenon is not unheard of.
Video shows violent robbery north of Toronto, suspects make off with suitcase full of cash: police
Police north of Toronto have released video of what they’re describing as a violent, targeted robbery in Thornhill, where suspects boxed in the victim’s car and made off with a suitcase filled with cash.
Poilievre says 'other ways' to address affordability for seniors than Bloc's proposed pension boost
Conservative Leader Pierre Poilievre says that while his party backed a Bloc Quebecois motion seeking money to boost seniors' benefits, he thinks there are 'other ways' to address affordability for older Canadians.
Ethel Kennedy, social activist and wife of Robert F. Kennedy, has died
Ethel Kennedy, the wife of Sen. Robert F. Kennedy who raised their 11 children after he was assassinated and remained dedicated to social causes and the family’s legacy for decades thereafter, died on Thursday, her family said. She was 96.