New Brunswick Youth Orchestra responds to stereotypical car commercial
A New Brunswick Youth Orchestra video created in response to a car commercial perpetuating a ‘tired old stereotype’ about young musicians, has now racked up thousands of views online.
The commercial for 'Infiniti' shows an orchestra of young people playing instruments poorly, so poorly that the woman in the ad, inside of a vehicle in the centre of it, rolls up the window and closes the sun roof to tune them out.
"I saw the humour in it, you know, I understand Nissan and Infiniti, it was tongue-in-cheek," says NYBO CEO, Ken McLeod. "But nevertheless it still kind of struck a negative chord with me.”
In the video, McLeod says that 'they should have called us' as he opens the door to the Imperial Theatre and the sound of the same song - played masterfully - gets louder.
"It was a fun approach," says conductor Tony Delgado. "And also, because we don’t have anything against Nissan or Infiniti, it’s not about that – it’s more about us telling our story."
That story and its message has resonated with many others – the video has been posted on the New Brunswick Youth Orchestra’s YouTube channel and has already racked up over 50,000 views.
As well, MacLeod says they’ve been contacted by people from all over.
"We’ve heard from youth music programs, we’ve heard from professional orchestras and musicians, we’ve had responses from the Malta Philharmonic Orchestra in the Mediterranean, and also a Mexican professional orchestra," says MacLeod.
"It is just all over the map."
CTVNews.ca Top Stories
Court eases internet restrictions for Sask. man who had sex with a 15-year-old girl he met on Tinder
A Saskatchewan man who had a sexual encounter with a 15-year-old girl he met on Tinder successfully appealed to shorten release conditions barring him from online dating.
Stittsville residents seeking answers as bylaw cracks down on street basketball nets
Stittsville residents on Kearnsley Way are seeking answers after an unusual bylaw crackdown on Friday. Every home with a basketball net received a ticket instructing homeowners to remove their nets from the road.
'A horrible way to start the summer': 3 killed in serious boat crash on lake north of Kingston, Ont.
Three people were killed and five others were injured Saturday night following a boat crash on the Buck Bay area of Bobs Lake, north of Kingston, Ont., the Ontario Provincial Police (OPP) said.
Iran President Ebrahim Raisi still missing after helicopter accident in mountains
A helicopter carrying Iranian President Ebrahim Raisi, the country's foreign minister and other officials apparently crashed in the mountainous northwest reaches of Iran on Sunday, sparking a massive rescue operation in a fog-shrouded forest as the public was urged to pray.
What do we know so far about the mysterious crash of the helicopter carrying Iran's president?
The apparent crash of a helicopter carrying Iran's president and foreign minister on Sunday sent shock waves around the region.
Ex-partner charged with first-degree murder after 55-year-old woman killed in Montreal
Less than 24 hours after Montreal's 12th homicide investigation began, Montreal police confirmed that a 55-year-old woman's death in St. Michel is the island's 13th homicide. The woman's ex-spouse has been charged with first-degree murder.
Walmart, Costco refusing to sign grocery code of conduct 'untenable': industry minister
Industry Minister Francois-Philippe Champagne says it's 'untenable' for 'smaller players' like Walmart and Costco to delay signing on to the government- and industry-led grocery code of conduct, now that industry giant Loblaw has agreed to do so.
VIDEO Born without front legs, this dog has been inspiring the world for 3 years: Dresden farm owner
A sanctuary dedicated to animals with disabilities is celebrating the third birthday of one of its most popular residents.
Toxic drugs circulating in northeastern Ont., police say
Canada’s largest First Nations police service, the Nishnawbe Aski Police Service issued a community safety alert as extremely toxic drugs are likely circulating in many of the communities it serves.