The Saint John woman taking her makeup brand to the 2024 Golden Globes
When Alisha Anderson first started her makeup company Dioné Cosmetics back in 2012, she could have never imagined it would take her to Hollywood.
Anderson will be a part of the 2024 DPA Luxury Golden Lounge Gifting Suite, which means she will give her products to some of the world’s biggest celebrities at the Golden Globes.
“It’s like literally giving me goosebumps just thinking about it,” says Anderson. “Just the fact that there’s going to be 200 people walking around Beverly Hills with my products next week is insane.”
Anderson’s patented makeup brushes to her foundation products makes Dioné Cosmetics an affordable and professional makeup line that is cruelty-free. And it’s all made by Anderson herself. She has her cosmetics chemist degree and is a professional makeup artist. The names of her products are inspired by her loves in life — the Backstreet Boys and Seinfeld, among other things.
She first got into the field after seeing a makeup video in the early days of YouTube. Since then, she built a following on social media to grow her product.
“The tag line for my company is #LiveLifeBeautifully,” says Anderson. “It stems from my psychology degree because I am a helper at heart. I want people to live a fun and happy and authentic life. I want them to do things that bring them joy and (makeup is) a way to sort of have that conversation.”
Cosmetics from Alisha Anderson's brand are pictured here.
The Dubois Pelin and Associates group initially contracted Anderson for the Toronto International Film Festival (TIFF) pre-show gifting suite, which didn’t end up happening due to the 2023 Writer’s Guild of America Strike.
“I was kind of bummed out because that was going to be my chance,” Anderson says. “Then at the end of August she sent me another email and said how do you feel about either doing the show before the Grammy’s or before the Golden Globes and I’m like, ‘Can I do both?’”
The Golden Globes are up first, which takes place on Jan. 7, 2024. Anderson admits there are a few faces she is hoping to see and hand her goodie bags too.
“We won’t get to know the guest list until the day before the event,” she says. “So I am secretly hoping for a Kevin Hart photo or Will Smith or something.”
The Saint John entrepreneur’s cosmetics company was picked over hundreds of others across North America. That still hasn’t settled in, she says.
“I am just blown away,” Anderson says. “The internet has made a big world so much smaller and I keep thinking to myself, ‘I don’t know what the odds are that she found my company out of all the companies that are out there.’”
“I can’t even put into words how mind blowing this is.”
MULTIPLE CANADIANS CHOSEN TO PARTICIPATE
Anderson won’t be the only Canadian handing out merchandise in Beverly Hills. Indigenous artist Tracey Metallic from Quebec, and the Dartmouth, N.S., based Nova Scotian Cookie Company are others from north of the border taking their talents to L.A.
“They are all thrilled,” Anderson says. “And they all said the same thing, like the fact that we were chosen out of all of these companies to go down and be a part of this event is not only a testament to what we are doing but what we can do.”
Anderson is well aware of the impact the weekend could have in boosting her brand, but she won’t allow herself to put the cart ahead of the horse.
“One post to social media and this could blow out of the water, and I don’t want to put too much stock into it because I am trying to keep myself very, very grounded,” Anderson says. “I don’t know what the possibilities are but I will take any and all that come my way.”
Anderson plans to head back to California at the end of January to do it all over again for the Grammy’s.
For more New Brunswick news visit our dedicated provincial page.
CTVNews.ca Top Stories
Canada to launch 'national action plan' to fight auto theft
The federal government is launching what it calls its 'national action plan' to combat auto thefts, which will include stronger penalties for thieves, and increased information sharing between police agencies, government officials and border enforcement.
U.S. Supreme Court rejects appeal from former Guantanamo detainee Omar Khadr
The U.S. Supreme Court on Monday rejected an appeal by a Canadian-born former Guantanamo detainee who was seeking to wipe away his war crimes convictions, including for killing a U.S. soldier in Afghanistan.
What is BORG drinking, and why is it a dangerous trend? An expert explains
If you've been to a party lately and haven't seen someone drinking a BORG, you're likely not partying with college students.
Iran's president and foreign minister die in helicopter crash at moment of high tensions in Mideast
Iranian President Ebrahim Raisi and the country's foreign minister were found dead Monday hours after their helicopter crashed in fog, leaving the Islamic Republic without two key leaders as extraordinary tensions grip the wider Middle East.
Michael Cohen says he stole from Trump's company as defence presses key hush money trial witness
Former Donald Trump attorney Michael Cohen admitted Monday to jurors in the Republican's hush money trial that he stole tens of thousands of dollars from Trump's company as defence lawyers seized on the star witness' misdeeds to attack his credibility.
The world's best airline is paying staff a bonus of 8 months' salary
Singapore Airlines will reward its employees with a bonus worth nearly eight months of salary, a person familiar with the matter told CNN on Friday.
Woman, 35, in critical condition after her truck collided with a Via Rail train near Montreal
A 35-year-old woman is in critical condition after the pick-up truck she was driving was struck by a Via Rail passenger train Monday morning in Quebec's Monteregie region.
Investors watching posts from 'Crypto King' in the wake of fraud, money laundering charges
Former investors of the self-styled “Crypto King” say they are watching his social media accounts and worried his displays of wealth are signs he’s spending their money, even now, as another large expense tied to Aiden Pleterski has triggered a previously unreported lawsuit.
Almost 2 months after it destroyed Baltimore's Key Bridge, the Dali cargo ship has been moved
The cargo ship Dali is being moved from the site of its catastrophic collision with the Francis Scott Key Bridge in a crucial step toward fully reopening the busy Port of Baltimore.