In an area with one of the highest child poverty rates in the country, hundreds of children in Cape Breton are now assured of being warm this winter thanks to a unique fundraiser.

It's an assembly line, perhaps not unlike one you'd see in Santa's Workshop. Box after box, packed with brand new children's snowsuits and winter coats- carried into the Every Woman's Centre in Sydney.

"Whether it was $5 or $5000, the donations just kept pouring in," says donor Gord MacDonald.

More than 600 brand new snowsuits are being donated through a new fundraiser based on the simple concept of Christmas wrapping paper- something people would be buying this time of year anyway,

"We all wrap presents, literally to just throw out that papers, and that's when we had the idea to print our own paper and donate all the money from the sales of that," says organizer Danielle Johnston.

10,000 sheets of wrapping paper sold out in three days as part of the 'Wrapped in Love' campaign.

The proceeds go towards purchasing 600 sets of winter apparel supplied by Gord's Sports Centre in Sydney. That's roughly the same number of families on the Adopt-a-Family list at the Every Woman's Centre.

"Some of them are going in snowsuits from last year, they're threadbare. So this is going to be absolutely fabulous," says Louise Smith-MacDonald of the Every Woman's Centre.

Plans are now in the works to distribute the snowsuits to clients at the Every Woman's Centre.

The motivation behind the fundraiser was Cape Breton's alarming child poverty rate.

"This is our hometown, and this is something i'm not proud about- that child poverty is so high here. And we need to do something, and it just literally snowballed over the top, people just said 'it's unacceptable'," says Gord MacDonald.

After all the snowsuits and jackets were purchased, the fundraiser still had a surplus of money. Those funds will be donated to the Every Woman's Centre, likely allowing them to buy some boots, gloves and hats to complete some of those winter outfits.

With files from CTV Atlantic's Ryan MacDonald.