New Brunswick announces five-year tourism strategy to boost industry
New Brunswick has unveiled an ambitious five-year tourism strategy which aims to make the province the top vacation destination for visitors in Atlantic Canada, as the hard-hit sector begins pandemic recovery.
The new vision is called The Invitation, which the province’s minister of Tourism, Heritage & Culture says is about letting people know they’re invited to New Brunswick. It calls on New Brunswickers to share their favourite destinations in the province.
"With this five-year strategic vision we want to make people see, hear and feel like New Brunswick is their place in the world. The Invitation showcases our province as the best place to visit, live, and build businesses," says Minister Tammy Scott-Wallace.
"We have missed our visitors and the people who once called New Brunswick home. We cannot wait to see them again."
The strategy includes goals to boost overnight visits by 33 per cent compared to 2021, or, from 1.09 million to 1.45 million, and boost online travellers' perceptions of the province by 21 per cent.
This year, the focus will be attracting visitors from Atlantic Canada, Ontario, Quebec, Eastern U.S., and ex-pats living in other provinces.
Next year, the focus will broaden to inviting the world in, focusing on the United Kingdom, France and Germany.
As well, the province says the tourism strategy includes marketing campaigns which are tailored to different audiences and seasons.
The new strategy comes about three weeks before the first cruise ship of the season – and since the start of the pandemic – sails into Saint John.
Danielle Timmins of Aquila Tours says all hands are on deck to prepare for the arrival.
"We’re seeing that the ships are getting really good fill rates, people are excited to be on board, everything is really safe on board, they’ve taken a lot of extra precautions,” says Timmins, “so people are really excited to cruise and be able to come to Canada."
CTVNews.ca Top Stories
Indian envoy warns of 'big red line,' days after charges laid in Nijjar case
India's envoy to Canada insists relations between the two countries are positive overall, despite what he describes as 'a lot of noise.'
Stormy Daniels describes meeting Trump during occasionally graphic testimony in hush money trial
With Donald Trump sitting just feet away, Stormy Daniels testified Tuesday at the former president's hush money trial about a sexual encounter the porn actor says they had in 2006 that resulted in her being paid to keep silent during the presidential race 10 years later.
U.S. paused bomb shipment to Israel to signal concerns over Rafah invasion, official says
The U.S. paused a shipment of bombs to Israel last week over concerns that Israel was approaching a decision on launching a full-scale assault on the southern Gaza city of Rafah against the wishes of the U.S.
Former homicide detective explains how police will investigate shooting outside Drake's Bridle Path mansion
Footage from dozens of security cameras in the area of Drake’s Bridle Path mansion could be the key to identifying the suspect responsible for shooting and seriously injuring a security guard outside the rapper’s sprawling home early Tuesday morning, a former Toronto homicide detective says.
Northern Ont. woman makes 'eggstraordinary' find
A chicken farmer near Mattawa made an 'eggstraordinary' find Friday morning when she discovered one of her hens laid an egg close to three times the size of an average large chicken egg.
Susan Buckner, who played spirited cheerleader Patty Simcox in 'Grease,' dead at 72
Susan Buckner, best known for playing peppy Rydell High School cheerleader Patty Simcox in the 1978 classic movie musical 'Grease,' has died. She was 72.
Jeremy Skibicki has 'uphill battle' to prove he's not criminally responsible in Winnipeg killings: legal analysts
Accused killer Jeremy Skibicki could have a challenging time convincing a judge that he is not criminally responsible for the deaths of four Indigenous women, a legal analyst says.
Bye-bye bag fee: Calgary repeals single-use bylaw
A Calgary bylaw requiring businesses to charge a minimum bag fee and only provide single-use items when requested has officially been tossed.
Alcohol believed to be a factor in boating incident after 2 men die: N.S. RCMP
Two Nova Scotia men are dead after a boat they were travelling in sank in the Annapolis River in Granville Centre, N.S., on Monday.