The largest group of writers to ever assemble in Nova Scotia is gathering in Little River, N.S., this week to showcase Cape Breton’s culture, and to see first-hand what the Donald Trump fuss is about.

"We're going to be giving them a little lobster fishing tour, as well as a little lobster science tour,” said Cape Breton lobster fishing tour guide Veronica Brzeski. “I will be demonstrating what three students around Cape Breton do, (and) measuring and sampling every lobster."

The lobster tour is just one of many pre-tours before the conference begins, allowing them to experience the island’s beauty firsthand.

“It could be adventure-based. Some of the writers are on golfing trips right now, so there's a wide variety of activity we're looking for, depending on our markets and activities," said travel writer Darcy Rhyno.

About 200 travel writers are expected to attend. Their visit is yet another coup in tourism exposure for Cape Breton, which is already starting to reap the benefits from the so-called 'Trump bump.'

"If it's good enough for all those people trying to run away from Donald Trump, obviously we're in the right spot," said travel writer Joanne Blain.

Whether they’re on the island because of Donald Trump or for the beauty, all of the travelers have one thing in common.

"They're looking for the quintessential Cape Breton story,” said Rhyno. “It might have to do with the highlands, it might have to do with a lobster boat."

With files from CTV Atlantic’s Ryan MacDonald.