New Brunswick Youth Orchestra responds to stereotypical car commercial
A New Brunswick Youth Orchestra video created in response to a car commercial perpetuating a ‘tired old stereotype’ about young musicians, has now racked up thousands of views online.
The commercial for 'Infiniti' shows an orchestra of young people playing instruments poorly, so poorly that the woman in the ad, inside of a vehicle in the centre of it, rolls up the window and closes the sun roof to tune them out.
"I saw the humour in it, you know, I understand Nissan and Infiniti, it was tongue-in-cheek," says NYBO CEO, Ken McLeod. "But nevertheless it still kind of struck a negative chord with me.”
In the video, McLeod says that 'they should have called us' as he opens the door to the Imperial Theatre and the sound of the same song - played masterfully - gets louder.
"It was a fun approach," says conductor Tony Delgado. "And also, because we don’t have anything against Nissan or Infiniti, it’s not about that – it’s more about us telling our story."
That story and its message has resonated with many others – the video has been posted on the New Brunswick Youth Orchestra’s YouTube channel and has already racked up over 50,000 views.
As well, MacLeod says they’ve been contacted by people from all over.
"We’ve heard from youth music programs, we’ve heard from professional orchestras and musicians, we’ve had responses from the Malta Philharmonic Orchestra in the Mediterranean, and also a Mexican professional orchestra," says MacLeod.
"It is just all over the map."
CTVNews.ca Top Stories
Trump returns to his campaign facing a warning of jail time if he violates a trial gag order
Donald Trump on Wednesday will use a one-day break from his hush money trial to rally voters in the battleground states of Wisconsin and Michigan, a day after he was held in contempt of court and threatened with jail time for violating a gag order.
Ontario woman surprised after 20-year-old fines suddenly tank credit score
An Ontario woman says that she was shocked when fines from 20 years ago suddenly tanked her credit score last week, but the situation may not be as unusual as it seems, according to at least one debt expert.
Anger can harm your blood vessel function, study shows
Stress and anger can have a negative impact on cardiovascular health, studies have shown. New research points to just how the mechanism may work.
Freeland leaves capital gains tax change out of coming budget implementation bill, here's why
Deputy Prime Minister and Finance Minister Chrystia Freeland will be tabling yet another omnibus bill to pass a sweeping range of measures promised in her April 16 federal budget, though left out of the legislation will be the government's proposed capital gains tax change.
Newfoundland fisherman says police broke his leg during protest that delayed budget
Richard Martin is spending this year's fishing season on land after he says a Royal Newfoundland Constabulary officer broke his left leg in three places during a protest last month that shut down the provincial legislature.
A 98-year-old in Ukraine walked miles to safety from Russians, with slippers and a cane
A 98-year-old woman in Ukraine who escaped Russian-occupied territory by walking almost 10 kilometres (six miles) alone, wearing a pair of slippers and supported by a cane has been reunited with her family days after they were separated while fleeing to safety.
It's opening day for the $34B Trans Mountain oil pipeline expansion
Wednesday marks the official start date of the long-awaited $34-billion Trans Mountain oil pipeline expansion project.
Will an 'out of sight, out of mind' cellphone policy make a difference in Ontario schools?
Ontario’s cellphone ban in schools has been met with mixed reaction, with some teachers concerned about constant policing of kids and experts applauding the change as necessary for student learning.
A Utah couple accidentally shipped their cat with an Amazon return. A week -- and 3 'miracles' -- later, they were on a plane to meet a stranger
The Amazon returns employee wasn't at work the day one of her colleagues at a California warehouse found a small, furry stowaway in a box mailed six days earlier from Utah. But Brandy Hunter got the call anyway.