New Brunswick Youth Orchestra responds to stereotypical car commercial
A New Brunswick Youth Orchestra video created in response to a car commercial perpetuating a ‘tired old stereotype’ about young musicians, has now racked up thousands of views online.
The commercial for 'Infiniti' shows an orchestra of young people playing instruments poorly, so poorly that the woman in the ad, inside of a vehicle in the centre of it, rolls up the window and closes the sun roof to tune them out.
"I saw the humour in it, you know, I understand Nissan and Infiniti, it was tongue-in-cheek," says NYBO CEO, Ken McLeod. "But nevertheless it still kind of struck a negative chord with me.”
In the video, McLeod says that 'they should have called us' as he opens the door to the Imperial Theatre and the sound of the same song - played masterfully - gets louder.
"It was a fun approach," says conductor Tony Delgado. "And also, because we don’t have anything against Nissan or Infiniti, it’s not about that – it’s more about us telling our story."
That story and its message has resonated with many others – the video has been posted on the New Brunswick Youth Orchestra’s YouTube channel and has already racked up over 50,000 views.
As well, MacLeod says they’ve been contacted by people from all over.
"We’ve heard from youth music programs, we’ve heard from professional orchestras and musicians, we’ve had responses from the Malta Philharmonic Orchestra in the Mediterranean, and also a Mexican professional orchestra," says MacLeod.
"It is just all over the map."
CTVNews.ca Top Stories
B.C. serial killer Robert Pickton dead following prison attack
Convicted B.C. serial killer Robert Pickton, who preyed on women he lured from Vancouver's Downtown Eastside to his rural pig farm, has died.
2 children among 5 people hospitalized after head-on crash on Hwy. 417 in Ottawa's west end
Two young children and three adults were seriously injured in a major collision on Highway 417 between Palladium Drive and Carp Road in Ottawa's west end Friday afternoon.
DND moving 1,000 employees out of Ottawa office building due to safety concerns
The Department of National Defence is moving approximately 1,000 employees out of an office building in Ottawa's Lowertown neighbourhood, citing safety concerns for its employees.
Baby dead after being delivered via emergency C-section to woman who was in police custody
A newborn is dead after being delivered via emergency C-section to a woman in police custody.
Marian Robinson, mother of Michelle Obama, dies at 86
Marian Shields Robinson, the mother of Michelle Obama who moved with the first family to the White House when son-in-law Barack Obama was elected president, has died. She was 86.
Jennifer Lopez cancels summer tour: 'I am completely heartsick and devastated'
Jennifer Lopez has cancelled her 2024 North American tour, representatives for Live Nation confirmed to The Associated Press.
This Calgary home has a giant tree in the middle, and it's for sale
There's a luxury 'tree home' for sale in Calgary.
'We will go with the majority': Liberals slammed by opposition over proposal to delay next election
The federal Liberal government learned Friday it might have to retreat on a proposal within its electoral reform legislation to delay the next vote by one week, after all opposition parties came out to say they can't support it.
These are the recalls in Canada this week
Health Canada recalled various items this week, including more unauthorized products, counterfeit drugs and bassinets.