New Brunswick Youth Orchestra responds to stereotypical car commercial
A New Brunswick Youth Orchestra video created in response to a car commercial perpetuating a ‘tired old stereotype’ about young musicians, has now racked up thousands of views online.
The commercial for 'Infiniti' shows an orchestra of young people playing instruments poorly, so poorly that the woman in the ad, inside of a vehicle in the centre of it, rolls up the window and closes the sun roof to tune them out.
"I saw the humour in it, you know, I understand Nissan and Infiniti, it was tongue-in-cheek," says NYBO CEO, Ken McLeod. "But nevertheless it still kind of struck a negative chord with me.”
In the video, McLeod says that 'they should have called us' as he opens the door to the Imperial Theatre and the sound of the same song - played masterfully - gets louder.
"It was a fun approach," says conductor Tony Delgado. "And also, because we don’t have anything against Nissan or Infiniti, it’s not about that – it’s more about us telling our story."
That story and its message has resonated with many others – the video has been posted on the New Brunswick Youth Orchestra’s YouTube channel and has already racked up over 50,000 views.
As well, MacLeod says they’ve been contacted by people from all over.
"We’ve heard from youth music programs, we’ve heard from professional orchestras and musicians, we’ve had responses from the Malta Philharmonic Orchestra in the Mediterranean, and also a Mexican professional orchestra," says MacLeod.
"It is just all over the map."
CTVNews.ca Top Stories
What weather experts say to expect this summer in Canada
Get ready to feel the heat, Canada. Weather experts are predicting more sunshine and warmer temperatures for the summer.
New COVID-19 subvariants become the dominant strains in Canada
More than four years after COVID-19 effectively shut down the world, two new variants of COVID-19 have become the dominant strains of the novel coronavirus in Canada.
Israel sends tanks into Rafah on raids amid Gaza-wide offensive
Israeli tanks mounted raids across Rafah in defiance of the World Court for a second day on Wednesday, after Washington said the assault did not amount to a major ground operation in the southern Gazan city that U.S. officials have warned Israel to avoid.
Five more Ontario school boards join lawsuit against social media platforms
Five additional Ontario school boards and two independent private schools have joined a lawsuit against the owners of multiple social media platforms, including Snapchat, TikTok, and Facebook.
P.E.I. kiteboarder 'lucky to be alive' after shark attack in Turks and Caicos
A professional kiteboarder from P.E.I. says he has been seriously injured in a shark attack that occurred while he was snorkelling in the Turks and Caicos Islands last week.
'Unruly passenger' forces WestJet flight to make emergency landing in B.C.
A WestJet flight heading to Calgary had to make an emergency landing in northern B.C. Monday due to an incident involving an 'unruly passenger,' Mounties say.
In bizarre provocation, North Korea flies trash, manure balloons over the South
North Korea flew hundreds of balloons carrying trash and manure toward South Korea in one of its most bizarre provocations against its rival in years, prompting the South’s military to mobilize chemical and explosive response teams to recover objects and debris in different parts of the country.
Introducing peanut butter during infancy can help protect against a peanut allergy later on, new study finds
New evidence suggests that feeding children smooth peanut butter during infancy and early childhood can help reduce their risk of developing a peanut allergy even years later.
'It was hell': Israeli mother held hostage with her children describes 51 days in captivity
Hagar Brodutch, her three children and four-year-old neighbour were kidnapped by Hamas-led militants from their home in Kfar Aza, Israel on Oct. 7 and held for 51 days. They were released in November, but Brodutch says her thoughts are never far from those still being held in Gaza.