'The Original' Mr. Donair in Antigonish partners with NHL's Pittsburgh Penguins
The Pittsburgh Pengiuns of the National Hockey League announced Friday they would partner with a beloved Nova Scotia brand.
“The Original” Mr. Donair, a company based in Antigonish, N.S., announced a landmark, three-year partnership with the NHL franchise through a news release Friday. Mr. Donair will become the “official jerky of the Pittsburgh Penguins” through the collaboration.
Aaron Tingley is the international business development manager for “The Original” Mr. Donair. He said the partnership will bring the “one-of-a-kind flavor of donair to a new enthusiastic audience.”
“Partnering with a well-respected franchise like the Pittsburgh Penguins, especially one with deep connections to our home province through Sidney Crosby, is a dream come true,” Tingley said.
The partnership will serve as the cornerstone for Mr. Donair’s international growth by establishing the brand in the U.S., said the release. The Penguins boast the third-largest fan base in the NHL with 1.9 million fans. Mr. Donair products will be sold to those fans at PPG Paints Arena in Pittsburgh, PA.
Steve Kelley is the vice president of Partnership Marketing for the Pittsburgh Penguins. He said the team is thrilled to partner with Mr. Donair.
“Both companies have unique ties to Nova Scotia, and we’re excited to help grow the Mr. Donair brand both in the Pittsburgh area and nationally as they expand into the U.S. market,” Kelley said.
A campaign video accompanied the partnership announcement on Friday focused on Mr. Donair’s Nova Scotia heritage. The video was produced by another Nova Scotian business, New Brooklyn Media.
“The Original” Mr. Donair was founded in Nova Scotia in the 1970s by brothers Peter and John Kamoulakos. The company was sold to Tony’s Meats in Antigonish, N.S., in 2005. Mr. Donair won NSBI’s Exporter of the Year and Canadian Market Champion in 2018.
For more Nova Scotia news visit our dedicated provincial page.
CTVNews.ca Top Stories
Polls close for closely watched byelections in Montreal and Winnipeg
The NDP has a slight early lead in Winnipeg while remaining in a three-way race with the Liberals and the Bloc Québécois in Montreal as ballots continue to be counted in two crucial federal byelections.
GoFundMe cancels fundraiser for Ontario woman charged with spraying neighbour with a water gun
A Simcoe, Ont., woman charged with assault with a weapon after accidentally spraying her neighbour with a water gun says GoFundMe has now pulled the plug on her online fundraiser.
Freeland says she is 'not going anywhere' after Conservatives call her 'phantom finance minister'
Deputy Prime Minister Chrystia Freeland declared she is 'not going anywhere' when pushed by the Conservatives on Monday about her future as finance minister.
Suspect in apparent assassination attempt on Trump was near golf course for 12 hours
The man suspected in an apparent assassination attempt targeting Donald Trump camped outside a golf course with food and a rifle for nearly 12 hours.
Body recovered from B.C. lake after unclothed man leads investigators to crash site
Mounties are investigating a fatal crash north of Whistler, B.C., after an unclothed man who was found along the side of the road led police to a pickup truck submerged in a lake with one occupant still inside.
'Never seen anything like this': Humpback whale catches unsuspecting seal off Vancouver Island
A Vancouver Island nature photographer says he has never seen anything like what his camera captured on a recent whale-watching excursion off Victoria.
'Not that simple': Trump drags Canadian river into California's water problems
Republican presidential nominee Donald Trump promised "more water than you ever saw" to Californians, partly by tapping resources from a Canadian river.
Mortgage loan rules are changing in Canada
Finance Minister Chrystia Freeland has announced changes to mortgage rules she says are aimed at helping more Canadians to purchase their first home.
First teen sentenced in Kenneth Lee case gets 15 months probation
The first teenager to be sentenced in the death of a Toronto homeless man will not face further time in custody, and instead participate in a community-based program.