'Atlantic Strong': Country Liberty unveils new t-shirt in wildfire relief support
New Brunswick clothing company Country Liberty is the latest to hop on board in helping those affected by the raging wildfires in the Maritimes, with their new “Atlantic Strong” t-shirts.
The Rexton, N.B., based group launched the product on Monday with 100 per cent of the proceeds going towards wildfire relief efforts.
“We wanted to do our part in trying to help,” says Country Liberty owner Sawyer Hannay. “We wanted to basically create a product that we could dedicate 100 per cent of the proceeds to directly go back to that relief solution for those who are again losing so much.”
There are a number of fires burning in the Maritimes right now, with the most notable happening in the Upper Tantallon, N.S., area. That blaze has grown to 837 hectares as of Wednesday afternoon.
“Monday morning was not really expected,” Hannay says when creating a plan with his team. “Somethings are just kind of more important so we put everything else to the side and just focused on this project.”
Hannay notes the company does not typically create and launch new merchandise in the span of 24 hours. Because of that reason, items may take longer to get to customers.
“People are just happy to support, that’s what they are looking to do,” says Hannay. “This is more than about just getting a new t-shirt, this is a lot more than just that. And the people who are buying these t-shirts aren’t looking for a new t-shirt in their wardrobe necessarily, they are looking to support the cause and that’s been the main focus in execution.”
Country Liberty is taking suggestions from the public as to which wildfire relief efforts proceeds should go towards. T-shirts are available at countryliberty.ca for $34.95.
For more New Brunswick news, visit our dedicated provincial page.
CTVNews.ca Top Stories
'My family doctor just fired me': Ontario patients frustrated with de-rostering
Dozens of Ontarians are expressing frustration in the province’s health-care system after their family doctors either dropped them as patients or threatened to after they sought urgent care elsewhere.
Solar storm puts on brilliant light show across the globe, but no serious problems reported
A powerful solar storm put on an amazing skyward light show across the globe overnight but has caused what appeared to be only minor disruptions to the electric power grid, communications and satellite positioning systems.
'It was violent': Police tear down U of A pro-Palestinian encampment Saturday morning
Multiple people at the protest camp torn down at the University of Alberta campus Saturday say police's actions against protesters were "violent" and "disproportionate."
Edibles, armchairs and adapters: Here are the recalls for this week
Health Canada announced various product recalls this week, including electric adapters, armchairs, cannabis edibles and vehicle components.
'I am angry': Alberta farmers will continue fight over world class motorsport resort
The rolling hills leading to the hamlet of Rosebud are dotted with sprawling farms and cattle pastures -- and a sign sporting a simple message: No Race Track.
Mother's Day movies that pull at ALL the heartstrings
This Mother's Day Weekend, take a look at some of the most emotional movies inspired by moms.
Potentially toxic chemicals hide in our drinking water and countless household objects, and they're not going anywhere
For decades, North Bay, Ontario's water supply has harboured chemicals associated with liver and developmental issues, cancer and complications with pregnancy. It's far from the only city with that problem.
Suspect sought after fatal slashing in downtown Toronto
Police are searching for a suspect in a homicide investigation after a man was slashed in downtown Toronto on Sunday.
Atlanta Hawks win 2024 NBA Draft Lottery, secure No. 1 overall pick
The Atlanta Hawks won the NBA draft lottery on Sunday, landing the No. 1 pick and a potential cornerstone player in a year where there’s no clear-cut choice.