Moncton vintage store SDV offers a safe community space
Inside Moncton’s SDV Vintage Shop, the store is filled with a little bit of everything, from vintage clothing to local favourites. It’s not your every-day boutique.
“In the store everything is organized by item, so it’s gender free,” said owner Caitlyn Rye.
“There’s not a women's section or a men’s section, so it’s really come in, shop, buy what you feel comfortable in.”
Rye has owned the store for over a year, but it’s existed in Moncton for a decade now. The shop’s main objective has always been focused more on people than clothing.
“It was started by a lady named Stephanie Dawn Vautour, so that’s where the SDV comes from, and she was really a pillar in the 2SLGBTQIA+ community. Unfortunately she was killed in a car accident on her 36th birthday, almost two years ago,” she said.
Stephanie’s mom took over the shop afterwards, but began looking for a new person to continue the legacy.
“When I found out the possibility was that it would close if it didn’t find an owner, I thought ‘this could be something that I could take over because I’m not so much into vintage, but I’m into people having a safe space,’” said Rye.
While Rye says she was never friends with Stephanie, the two actually went to the same university at different times and even worked at the same job at different times.
To this day, Stephanie’s mom is still involved and helps Rye out with certain tasks.
“I’ve never not had a safe space. So it was important to me that the safe space continues,” she said.
“I have a lot of people come in and it’s their first time trying on a dress and I love being able to share that with them and just offer an ear. I have a lot of people that come in just to chat. I’ve always had a very supportive family and I’m very aware that there’s a lot of people who don’t, so I have a lot of kind of adoptive children that come in, chat to me, ask advice or just come in just to have someone to talk to for a bit.”
SDV Vintage became known for its welcoming and inclusive space, and it’s a reputation that lives on with a new owner.
“I immediately, the first time I walked in was like ‘okay this is a safe space’ I just knew,” said customer, Chris Macleod.
“Even the pride flags and just everything like that, and actually Steph was one of the first people I came out to and that was like a really special moment and I still feel her energy through Cait.”
Macleod shopped at SDV Vintage for two years with the previous owner and have continued on now that Rye has taken over.
“I think with small town it’s especially more important just to give the LGBTQ+ community or those allies or just anyone really a space where they feel comfortable, that they want to shop, that they don’t have to be nervous to go in the men’s section if they present feminine,” they said.
The store is filled with a wide variety of clothing, including items from local vendors and artisans. Rye said she tries to keep prices low.
“Particularly in the summer when I have tourists coming in from bigger cities, oftentimes they’re like ‘is this really your pricing?’ because typically vintage stores would have prices quite a bit higher than I do,” she said.
“It’s important to me to keep items in the shop affordable so that a young person doesn’t have to spend their entire weekends worth of work on an outfit.”
Since she took over the store she has moved it to a new location that is closer to the parking lot for her customers and plans to launch a website in the future so that people can experience the store even if they aren’t local.
Providing a space to shop, connect and most notably just be yourself, SDV Vintage Shop is open Wednesday through Saturday every week.
For more New Brunswick news visit our dedicated provincial page.
CTVNews.ca Top Stories
Bail and promises of justice: The case of Canadians Daniel Langlois and Dominique Marchand murdered in Dominica
A year has passed since Canadians Daniel Langlois and Dominique Marchand were found dead in a burned-out car in Dominica, and there has yet to be justice for the philanthropists who were beloved by many on the island.
'We're going to be very visible': Minister Champagne on border plan amid Trump's tariff threat
Industry Minister François-Philippe Champagne says the Canadian presence at the border it shares with the U.S. will be “very visible” in response to U.S. president-elect Donald Trump’s recent tariff threats.
Muskoka reacts to major snowfall, hundreds stuck on Highway 11
From road closures, power outages, weather declarations and nonstop shovelling, Muskoka residents were faced with nearly a metre of persistent snowfall on Saturday.
Canadian team told Trump's tariffs unavoidable right now, but solutions on the table in surprise Mar-a-Lago meeting
During a surprise dinner at Mar-a-Lago, representatives of the federal government were told U.S. tariffs from the incoming Donald Trump administration cannot be avoided in the immediate term, two government sources tell CTV News.
A man hid 5 treasure chests worth more than US$2 million across the United States. Here’s how to find them
Inside the chests, searchers can look forward to hopefully locating items such as rare Pokémon cards, shipwreck bounty, sports memorabilia, gold and precious medals.
Immigrants take to the streets to protest against the freezing of immigration programmes
In response to the freeze on immigration programmes announced by Ottawa, an organization that defends the rights of immigrants is organising a demonstration in front of the Montreal office of the Quebec Ministry of Immigration, Francisation and Integration early on Saturday afternoon.
Why teens’ mental health may be more strained than you think heading into the holidays
While many people might think of the end of the year as a time to wind down one’s workload and take a break, a Toronto psychiatrist says young people may actually be carrying more stress than usual heading into the holiday season.
Shopping on Shein and Temu for holiday gifts? You're not the only one.
Welcome to the new online world of impulse buying, a place of guilty pleasures where the selection is vast, every day is Cyber Monday, and an instant dopamine hit that will have faded by the time your package arrives is always just a click away.
Toronto-based arts-grant provider says nearly $10M was stolen from 'cybercriminal intruder'
A Toronto-based non-profit that provides grants to musicians and others in the music industry says that nearly $10 million was stolen from its bank account by a 'cybercriminal' and then converted into cryptocurrency.