New Brunswick announces five-year tourism strategy to boost industry
New Brunswick has unveiled an ambitious five-year tourism strategy which aims to make the province the top vacation destination for visitors in Atlantic Canada, as the hard-hit sector begins pandemic recovery.
The new vision is called The Invitation, which the province’s minister of Tourism, Heritage & Culture says is about letting people know they’re invited to New Brunswick. It calls on New Brunswickers to share their favourite destinations in the province.
"With this five-year strategic vision we want to make people see, hear and feel like New Brunswick is their place in the world. The Invitation showcases our province as the best place to visit, live, and build businesses," says Minister Tammy Scott-Wallace.
"We have missed our visitors and the people who once called New Brunswick home. We cannot wait to see them again."
The strategy includes goals to boost overnight visits by 33 per cent compared to 2021, or, from 1.09 million to 1.45 million, and boost online travellers' perceptions of the province by 21 per cent.
This year, the focus will be attracting visitors from Atlantic Canada, Ontario, Quebec, Eastern U.S., and ex-pats living in other provinces.
Next year, the focus will broaden to inviting the world in, focusing on the United Kingdom, France and Germany.
As well, the province says the tourism strategy includes marketing campaigns which are tailored to different audiences and seasons.
The new strategy comes about three weeks before the first cruise ship of the season – and since the start of the pandemic – sails into Saint John.
Danielle Timmins of Aquila Tours says all hands are on deck to prepare for the arrival.
"We’re seeing that the ships are getting really good fill rates, people are excited to be on board, everything is really safe on board, they’ve taken a lot of extra precautions,” says Timmins, “so people are really excited to cruise and be able to come to Canada."
CTVNews.ca Top Stories
![](https://www.ctvnews.ca/polopoly_fs/1.6977485.1721935249!/httpImage/image.jpg_gen/derivatives/landscape_800/image.jpg)
LIVE UPDATES Rain reduces wildfire activity, aids firefighters: Jasper park officials
Jasper National Park officials said Thursday night that rain over the day resulted in "minimal fire behaviour and spread."
Canadian Olympic Committee removes women's soccer team's head coach over drone scandal
The Canadian Olympic Committee has removed women's national soccer team head coach Bev Priestman over a drone scandal, according to a press release from the organization.
Yukon woman narrowly escapes bear attack, credits hair clip
A woman in Yukon believes her hair clip helped save her during a bear attack.
Prince William's 2023 salary revealed in new report
Newly released financial reports show that William, the Prince of Wales, drew a salary of $42.1 million last fiscal year, his first since inheriting the vast and lucrative Duchy of Cornwall.
'I was just shocked': Jasper lodge owner on seeing property destroyed by wildfire
On Wednesday night, the owner of Maligne Lodge in Jasper, Alta., was shocked to receive a photo of her business engulfed in flames.
Mary-Ellen Turpel-Lafond likely has Indigenous DNA: report
The Law Society of British Columbia says a DNA test shows a former judge and Order of Canada recipient accused of falsely claiming to be Cree "most likely" has Indigenous heritage.
U.S. authorities have arrested 'El Mayo' Zambada, a historic leader of Mexico's Sinaloa cartel
Ismael 'El Mayo' Zambada, a historic leader of Mexico's Sinaloa cartel, and Joaquin Guzman Lopez, a son of another infamous cartel leader, were arrested by U.S. authorities in Texas on Thursday, the U.S. Justice Department said.
Harris pushes Netanyahu to ease suffering in Gaza: 'I will not be silent'
U.S. Vice President Kamala Harris pressured Israeli Prime Minister Benjamin Netanyahu on Thursday to help reach a Gaza ceasefire deal that would ease the suffering of Palestinian civilians, striking a tougher tone than President Joe Biden.
'She led it the whole way': 18-year-old B.C. woman leads hikers to safety in Jasper National Park
As fire threatened people in Jasper National Park, Colleen Knull sprung into action.