New Brunswick announces five-year tourism strategy to boost industry
New Brunswick has unveiled an ambitious five-year tourism strategy which aims to make the province the top vacation destination for visitors in Atlantic Canada, as the hard-hit sector begins pandemic recovery.
The new vision is called The Invitation, which the province’s minister of Tourism, Heritage & Culture says is about letting people know they’re invited to New Brunswick. It calls on New Brunswickers to share their favourite destinations in the province.
"With this five-year strategic vision we want to make people see, hear and feel like New Brunswick is their place in the world. The Invitation showcases our province as the best place to visit, live, and build businesses," says Minister Tammy Scott-Wallace.
"We have missed our visitors and the people who once called New Brunswick home. We cannot wait to see them again."
The strategy includes goals to boost overnight visits by 33 per cent compared to 2021, or, from 1.09 million to 1.45 million, and boost online travellers' perceptions of the province by 21 per cent.
This year, the focus will be attracting visitors from Atlantic Canada, Ontario, Quebec, Eastern U.S., and ex-pats living in other provinces.
Next year, the focus will broaden to inviting the world in, focusing on the United Kingdom, France and Germany.
As well, the province says the tourism strategy includes marketing campaigns which are tailored to different audiences and seasons.
The new strategy comes about three weeks before the first cruise ship of the season – and since the start of the pandemic – sails into Saint John.
Danielle Timmins of Aquila Tours says all hands are on deck to prepare for the arrival.
"We’re seeing that the ships are getting really good fill rates, people are excited to be on board, everything is really safe on board, they’ve taken a lot of extra precautions,” says Timmins, “so people are really excited to cruise and be able to come to Canada."
CTVNews.ca Top Stories
B.C. tenants evicted for landlord's use after refusing large rent increase to take over neighbouring suite
Ashley Dickey and her mother rented part of the same Coquitlam duplex in three different decades under three different landlords.
Mountain guide dies after falling into a crevasse in Banff National Park
A man who fell into a crevasse while leading a backcountry ski group deep in the Canadian Rockies has died.
Expert warns of food consumption habits amid rising prices
A new survey by Dalhousie University's Agri-Food Analytics Lab asked Canadians about their food consumption habits amid rising prices.
MPP Sarah Jama asked to leave Ontario legislature for wearing keffiyeh
MPP Sarah Jama was asked to leave the Legislative Assembly of Ontario by House Speaker Ted Arnott on Thursday for wearing a keffiyeh, a garment which has been banned at Queen’s Park.
Charlie Woods, son of Tiger, shoots 81 in U.S. Open qualifier
Charlie Woods failed to advance in a U.S. Open local qualifying event Thursday, shooting a 9-over 81 at Legacy Golf & Tennis Club.
Ex-tabloid publisher testifies he scooped up possibly damaging tales to shield his old friend Trump
As Donald Trump was running for president in 2016, his old friend at the National Enquirer was scooping up potentially damaging stories about the candidate and paying out tens of thousands of dollars to keep them from the public eye.
Here's why provinces aren't following Saskatchewan's lead on the carbon tax home heating fight
After Prime Minister Justin Trudeau said the federal government would still send Canada Carbon Rebate cheques to Saskatchewan residents, despite Saskatchewan Premier Scott Moe's decision to stop collecting the carbon tax on natural gas or home heating, questions were raised about whether other provinces would follow suit. CTV News reached out across the country and here's what we found out.
Montreal actress calls Weinstein ruling 'discouraging' but not surprising
A Montreal actress, who has previously detailed incidents she had with disgraced Hollywood producer Harvey Weinstein, says a New York Court of Appeals decision overturning his 2020 rape conviction is 'discouraging' but not surprising.
Caleb Williams, Jayden Daniels and Drake Maye make it four NFL drafts with quarterbacks going 1-3
Caleb Williams is heading to the Windy City, aiming to become the franchise quarterback Chicago has sought for decades.