P.E.I. TikTok star recruited by Island government to reach younger generation
You might know him as Sus and Louise — two of Keenan Costain's Tiktok characters.
"They're the P.E.I. moms,” said Costain. “I used my mom for inspiration for some of them, and I also had a work-mom.”
This Island TikToker has become such a sensation the government of Prince Edward Island recruited him.
"They just wanted to try something different. So they saw my P.E.I. mom TikToks, and they saw I did some other promotional work for other local businesses,” Costain said.
The province thought it would be a way to reach younger generations, He said.
Sus and Louise have spread the word — from COVID-19 vaccinations to school board hiring.
“[The school board] thought what would be a different way to advertise how to get some people to apply like to the younger generation that are first years out of school and they're trying to be substitute teachers or something,” he said.
The board was grateful for the assistance in spreading the word — they're looking to fill 400 roles for the upcoming school year.
"We've all seen Keenan's videos on P.E.I. He's quite popular,” said Angie MacCaull, with the P.E.I. Public Schools Branch. “So we thought what a better chance to reach so many people through humour.”
With more than 50,000 followers, Costain's become an Island celebrity.
"Every single time I leave the house, I'm running into somebody that knows me,” said Costain.
He says his main drive is just to make people smile.
CTVNews.ca Top Stories
B.C. tenants evicted for landlord's use after refusing large rent increase to take over neighbouring suite
Ashley Dickey and her mother rented part of the same Coquitlam duplex in three different decades under three different landlords.
Mountain guide dies after falling into a crevasse in Banff National Park
A man who fell into a crevasse while leading a backcountry ski group deep in the Canadian Rockies has died.
Expert warns of food consumption habits amid rising prices
A new survey by Dalhousie University's Agri-Food Analytics Lab asked Canadians about their food consumption habits amid rising prices.
MPP Sarah Jama asked to leave Ontario legislature for wearing keffiyeh
MPP Sarah Jama was asked to leave the Legislative Assembly of Ontario by House Speaker Ted Arnott on Thursday for wearing a keffiyeh, a garment which has been banned at Queen’s Park.
Charlie Woods, son of Tiger, shoots 81 in U.S. Open qualifier
Charlie Woods failed to advance in a U.S. Open local qualifying event Thursday, shooting a 9-over 81 at Legacy Golf & Tennis Club.
Ex-tabloid publisher testifies he scooped up possibly damaging tales to shield his old friend Trump
As Donald Trump was running for president in 2016, his old friend at the National Enquirer was scooping up potentially damaging stories about the candidate and paying out tens of thousands of dollars to keep them from the public eye.
Here's why provinces aren't following Saskatchewan's lead on the carbon tax home heating fight
After Prime Minister Justin Trudeau said the federal government would still send Canada Carbon Rebate cheques to Saskatchewan residents, despite Saskatchewan Premier Scott Moe's decision to stop collecting the carbon tax on natural gas or home heating, questions were raised about whether other provinces would follow suit. CTV News reached out across the country and here's what we found out.
Montreal actress calls Weinstein ruling 'discouraging' but not surprising
A Montreal actress, who has previously detailed incidents she had with disgraced Hollywood producer Harvey Weinstein, says a New York Court of Appeals decision overturning his 2020 rape conviction is 'discouraging' but not surprising.
Caleb Williams, Jayden Daniels and Drake Maye make it four NFL drafts with quarterbacks going 1-3
Caleb Williams is heading to the Windy City, aiming to become the franchise quarterback Chicago has sought for decades.