Atlantic region leads Canada in highest daily breakfast rates: survey
A new survey from the Agri-Food Analytics Lab shows over 60 per cent of Atlantic Canadians surveyed eat breakfast daily.
Dalhousie University food professor Sylvain Charlebois said he wasn’t surprised to see the Atlantic region on top.
“I think it’s because of the quality of life in our region. We have time. We’re an hour ahead of New York, Toronto, Montreal, and that’s really when North America wakes up. I think Maritimers actually enjoy that extra hour and have more time. We don’t commute as much, that’s an advantage for us,” he told CTV Atlantics Todd Battis in an interview on Thursday.
Charlebois said British Columbia has the highest rate of breakfast skippers.
“The national average is 57 percent of people actually eat breakfast every single day. The lowest rate is actually British Columbia which is close to 40 per cent. So it’s a bit of a difference here.”
According to the survey, Gen Z has the highest rate of breakfast skippers at nine per cent and the lowest rate of daily breakfast consumption at 48.8 per cent.
Meanwhile, the Greatest Generation has the highest rate of daily breakfast consumption at 74.8 per cent, while Boomers have the lowest rate of breakfast skippers at 4.1 per cent.
“Generation wise, Gen Z, millennials not keen on having breakfast as much as the old folks,” said Charlebois. “I think millennials and Gen Z have a different idea of the three meal institution. They really structure their day very differently around maybe two meals and many snacks.
The survey finds, the top three preferred food choices for breakfast in Canada is a piece of toast or a bagel, eggs, and cereal.
The survey also finds coffee remains the beverage of choice, with 52.6 per cent preferring coffee with breakfast. Baby Boomers and the Greatest Generation are at least twice as likely to prefer having coffee with breakfast as Gen Zs.
The survey was conducted in March 2024, with a total of 9,165 respondents.
CTVNews.ca Top Stories
![](https://www.ctvnews.ca/polopoly_fs/1.6976926.1721883767!/httpImage/image.png_gen/derivatives/landscape_800/image.png)
LIVE UPDATES Critical infrastructure 'successfully protected': Jasper park officials
Jasper National Park officials in an update said all critical infrastructure in the townsite has been 'successfully protected, including the hospital, emergency services building, both elementary and junior/senior schools, activity centre and wastewater treatment plant.'
Canadian Olympic Committee removes women's soccer team's head coach over drone scandal
The Canadian Olympic Committee has removed women's national soccer team head coach Bev Priestman over a drone scandal, according to a press release from the organization.
Yukon woman narrowly escapes bear attack, credits hair clip
A woman in Yukon believes her hair clip helped save her during a bear attack.
Prince William's 2023 salary revealed in new report
Newly released financial reports show that William, the Prince of Wales, drew a salary of $42.1 million last fiscal year, his first since inheriting the vast and lucrative Duchy of Cornwall.
'I was just shocked': Jasper lodge owner on seeing property destroyed by wildfire
On Wednesday night, the owner of Maligne Lodge in Jasper, Alta., was shocked to receive a photo of her business engulfed in flames.
Mary-Ellen Turpel-Lafond likely has Indigenous DNA: report
The Law Society of British Columbia says a DNA test shows a former judge and Order of Canada recipient accused of falsely claiming to be Cree "most likely" has Indigenous heritage.
U.S. authorities have arrested 'El Mayo' Zambada, a historic leader of Mexico's Sinaloa cartel
Ismael 'El Mayo' Zambada, a historic leader of Mexico's Sinaloa cartel, and Joaquin Guzman Lopez, a son of another infamous cartel leader, were arrested by U.S. authorities in Texas on Thursday, the U.S. Justice Department said.
Harris pushes Netanyahu to ease suffering in Gaza: 'I will not be silent'
U.S. Vice President Kamala Harris pressured Israeli Prime Minister Benjamin Netanyahu on Thursday to help reach a Gaza ceasefire deal that would ease the suffering of Palestinian civilians, striking a tougher tone than President Joe Biden.
'She led it the whole way': 18-year-old B.C. woman leads hikers to safety in Jasper National Park
As fire threatened people in Jasper National Park, Colleen Knull sprung into action.