Upfront Cosmetics: N.B. company receives LGBTQ+ certification
A New Brunswick cosmetics company is proud of its recent LGBTQ+ certification and wants to help wash away stereotypes.
Upfront Cosmetics is produced in Nackawic, N.B. The company just received certification through Canada’s LGBT+ Chamber of Commerce (CGLCC) as an LGBTQ+ owned and operated business.
"Growing up in a small community in rural New Brunswick, I often shied away from who I was,” said owner and CEO Alicia Nicholson, who identifies as bi-sexual.
“I've had the opportunity with Upfront to not shy away from that now and we're back in the same community that I grew up in and it's a real full circle moment.”
The CGLCC works to help members of the LGBTQ+ community overcome barriers and find business opportunities that are not always available to diverse communities.
"It is an opportunity for us to diversify corporate and public supply chain, really trying to bring in diverse owned businesses,” said Darrell Schuurman, CGLCC co-founder and CEO.
“In this case, LGBTQ+ owned businesses into supply chain where historically diverse owned businesses have been under represented.”
The cosmetics company has been in business for three years and has been featured in magazines such as Vogue and Cosmopolitan.
Upfront Cosmetics produces solid shampoo and conditioner bars. Nicholson says, not only are the products great for your hair, they’re also good for the environment.
"Each of the bars replaces two to three bottles of liquid shampoo,” she said.
Upfront Cosmetics received verification through CGLCC just in time for Pride month and they’re celebrating with a new product.
"We've partnered with Rainbow Railroad, they help bring people that are in the LGBTQ+ community to countries that are safer to live in. There's some countries in the world where being in that community leads to very unsafe living circumstances,” said Nicholson.
“So, $2 from each of our Love Is Love bars will be donated.”
The Love is Love bars will be available to ship by the end of the month.
CTVNews.ca Top Stories
What to know about avian influenza in dairy cows and the risk to humans
Why is H5N1, or bird flu, a concern, how does it spread, and is there a vaccine? Here are the answers to some frequently asked questions about avian influenza.
'I was scared': Ontario man's car repossessed after missing two repair loan payments
An Ontario man who took out a loan to pay for auto repairs said his car was repossessed after he missed two payments.
opinion The special relationship between King Charles and the Princess of Wales
Royal commentator Afua Hagan writes that when King Charles recently admitted Catherine to the Order of the Companions of Honour, it not only made history, but it reinforced the strong bond between the King and his beloved daughter-in-law.
Man convicted of involuntary manslaughter in father's drowning, told police he was baptizing him
A Massachusetts man who told police he was exorcising a demon and performing a baptism when he shoved his father's head under water multiple times has been convicted of involuntary manslaughter in his death.
New Norad commander calls Canada's defence policy update 'very encouraging'
American troops will be spending more time training in the Far North, the new commander of Norad says, a strategy that fits 'hand-in-glove' with Canada's renewed focus on Arctic defence.
$70M Lotto Max winners kept prize a secret from family for 2 months
During a special winner celebration near their hometown, Doug and Enid shared the story of how they discovered they were holding a Lotto Max ticket worth $70 million and how they kept this huge secret for so long.
Are Canadians getting sick from expired food?
A new survey by Dalhousie University's Agri-Food Analytics Lab asked Canadians about their food consumption habits amid rising prices.
Documents reveal Ottawa's efforts to get Loblaw, Walmart on board with grocery code
It was evident to the federal government as early as last fall that Loblaw and Walmart might be holdouts to the grocery code of conduct, jeopardizing the project's success.
Charlie Woods, son of Tiger, shoots 81 in U.S. Open qualifier
Charlie Woods failed to advance in a U.S. Open local qualifying event Thursday, shooting a 9-over 81 at Legacy Golf & Tennis Club.