A company that began in a Fredericton classroom by two students living with mental illness has developed into a massive business venture.

Kayley Reed and Kyle MacNevin began "Wear Your Label" two years ago. The pair says they still can’t believe how far it’s come.  

"When Kyle and I started this, it was kind of as a side project in school and I don’t think either of us could have really imagined all of the milestones that we've hit in the past two years," said Reed.

"We had people message us today and say, ‘Congratulations, your baby’s still an infant, you know the terrible twos are coming up,’” said MacNevin. “But what's really cool is looking back and sharing all the things that you've accomplished.”

It's a mix of mental health advocacy and hip clothing that's caught the eye and mind of customers around the world.

But Reed and MacNevin say their clothing line has given them something more than money.

"Two years ago I was in a really bad place,” said Reed. “I was struggling with an eating disorder and kind of just struggling with those inner demons every single day. It was something I didn’t talk about because I was so scared of that stigma.”

“At the time, you know, I lived with anxiety, depression, ADHD, and more and more I began to learn about my relationship with my mental health, but also my relationship with others and how it impact others," said MacNevin.

Over the last two years, though, the duo has discovered that they weren't alone. They’re now shipping their products to over 40 countries, and more importantly, spreading their message around the world.

"Very recently a girl on Instagram messaged us and told us that she had been planning to attempt suicide and when she got home she was ready to kind of execute on her plan. And when she got to her bedroom she saw that her Wear Your Label package was there, and she changed her mind," said Reed.

They've now evolved their products to include more than the piece of clothing.

"We started to do this self-care tag, that's written by a psychologist that tells you not only how to take care of the garment, how to take care of yourself,” said MacNevin. “We started putting hand-written notes inside of our packages and then we got too many packages so we asked our customers to write them."

They both have big dreams for the business, but aren't yet revealing any details.

They recently held a birthday party for their two-year-old that's grown to become much more than a business.

With files from CTV Atlantic’s Laura Brown.